HomeForm is the largest business in the UK selling kitchens, bedrooms and bathrooms only on a fully installed basis.
- HomeForm maintains its market position using a unique marketing mix:
- National TV and newspaper advertising
- 160 showrooms nationwide
- Major call centre investment for telesales
- Websites
- A network of designers who visit every potential customer’s home and design an installation that exactly meets customer needs
- HomeForm develops its own product ranges and where bespoke items are needed manufactures them itself
- By providing a fully installed service, customers benefit from:
- Only having to deal with HomeForm to cover all aspects of their purchase - design, product selection, delivery and installation
- HomeForm’s control of the whole process, which enables it to operate to short lead times and still deliver consistent, guaranteed quality
